I was born and raised in Gothenburg, on Sweden’s west coast – where the light hits the sea in ways that make you feel something deeper. That sense of light, emotion, and rhythm has stayed with me ever since.

I began my creative journey through movement – as a dancer – before finding my way behind the camera. What started as a fascination with rhythm and space soon evolved into a lifelong passion for visual storytelling.

Over the years, I’ve worn many hats: art director, filmmaker, photographer, creative. Not because I couldn’t choose one – but because each medium speaks differently, and I’ve always been drawn to the space where they intersect. For me, it’s never been about the tools. It’s about the message. The soul. The story.

My Swedish foundation shaped me – minimalism, clarity, and the importance of silence. But my path has taken me far beyond Scandinavia.

My work moves between worlds. From fashion shoots in Europe to mountaintops in Africa. From the buzzing streets of New York to remote villages off the grid.

I’ve shot from helicopter above the Scottish Highlands, a photography expedition across the Namibian desert, and documented a journey to the summit of Kilimanjaro – as a book project that captured both the altitude and the inner elevation.

I’ve directed high-end TV commercials in the golden light of South Africa, documented the pursuit of culinary perfection deep within Tokyo’s hidden kitchens, and explored Arab culture through cinematic storytelling in the heart of Dubai.

I’m obsessed with atmosphere. I believe in crafting moments that not only look good but feel alive – where music, movement, design, and emotion blend into something that lingers.

I don’t just want to create stuff.

I want to make people feel.

To remember.

To lean in.

This is the space where I operate – somewhere between the cinematic and the intimate. Between motion and stillness. Between Sweden and everywhere else.

Let’s tell a story that moves.